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Our history...

The Alamar family and olive oil, since 1883

  1. Origins of the Alamar family’s olive oil journey
    1883

    Origins of the Alamar family’s olive oil journey

    Agustín Alamar Ruiz starts working, aged just 8, at the Aceites Mocholí olive mill. Years later, after marrying the owner’s daughter, the business becomes part of the Alamar family.

  2. Recognition of a pioneering exporter
    1909

    Recognition of a pioneering exporter

    Agustín Alamar Ruiz receives a Gold Medal from King Alfonso XIII in recognition of his pioneering work exporting Spanish olive oil, as the first exporter in Spain.

  3. Oil refinery in Alfafar
    1927

    Oil refinery in Alfafar

    Agustín Alamar Ruiz consolidates his industrial activity in Alfafar (Valencia) with his oil refinery.

  4. The “La Española” brand is officially born
    1947

    The “La Española” brand is officially born

    Agustín Alamar is granted the official registration of the “La Española” brand, which would later become one of the great brands of the Spanish olive oil sector.

  5. Consolidation and industrial diversification
    1940s–1950s

    Consolidation and industrial diversification

    Marcelino Alamar Mocholí builds a major family agro-industrial group with activities in oils, rice mills, flour, Turrones Meivel and Flan Toledo, reaching a remarkable industrial and commercial scale in the Spain of the time.

  6. Expansion of the rice business
    1954

    Expansion of the rice business

    Marcelino Alamar develops major farms and industrial activities linked to rice.

  7. Continuity of the family business
    1966

    Continuity of the family business

    The “La Española” brand passes to Encarnación Belloch, widow of Marcelino Alamar. During these years, several family companies dedicated to the storage, refining and marketing of vegetable oils are also developed.

  8. Joining Olivarera Internacional
    1976

    Joining Olivarera Internacional

    The Alamar family becomes a shareholder of Olivarera Internacional, S.A., a company that would later be part of the origin of today’s Acesur group.

  9. Grand Cross of Agricultural Merit
    1978

    Grand Cross of Agricultural Merit

    Marcelino Alamar Belloch receives the Grand Cross of the Civil Order of Agricultural Merit in recognition of his career and contribution to the Spanish agricultural sector.

  10. SMICSA
    1970s–1980s

    SMICSA

    Sociedad Mediterránea de Industria y Comercio, S.A. (SMICSA) is developed, linked to the Alamar family and dedicated to the trade and storage of vegetable oils.

  11. Transfer of “La Española”
    1982

    Transfer of “La Española”

    The “La Española” brand is transferred to Olivarera Internacional, by then controlled by the Guillén family.

  12. Founding of Transaceite, S.L.
    1996

    Founding of Transaceite, S.L.

    Salvador Alamar Belloch launches Transaceite, S.L., continuing the family’s oil trading activity.

  13. Founding of Aceites Vírgenes, S.A.
    1996

    Founding of Aceites Vírgenes, S.A.

    Salvador Alamar de Juan founds Aceites Vírgenes, S.A., dedicated to the marketing of bulk oils and the direct predecessor of today’s Oleomecum, S.L.

  14. Joining Oleomecum, S.L.
    2018

    Joining Oleomecum, S.L.

    Salvador Alamar Fernández-Aceytuno becomes a shareholder of Oleomecum, S.L., joining a new generation of the family in the vegetable oil sector.

  15. International expansion in Mexico
    2024

    International expansion in Mexico

    Following growth in avocado oil and other vegetable oils, Oleomecum, S.L. opens offices in Mexico, strengthening its international presence.

Leading OLEOMECUM

Portrait of Salvador Alamar de Juan

Founder of Aceites Vírgenes, S.A.

Salvador Alamar de Juan

Salvador Alamar De Juan is a widely recognized figure both nationally and internationally in the olive oil sector. Throughout his distinguished career, he has held key positions in important companies in the sector such as Aceites del Sur, Uteco Castellón, La Masía, and Aceites Toledo, among others. His experience is reflected in his participation in more than 200 international food fairs and in his work as a consultant for prestigious global companies, including the Cargill Group, collaborating with its offices in Japan, Unilever, and Gustav Heess.

In 1996, he founded Aceites Vírgenes, SA, a company dedicated to the marketing of extra virgin olive oil, which is the predecessor of the current OLEOMECUM.

A member of the Baena Designation of Origin Tasting Panel since 1999, he serves on the Olive Oil Sectoral Board and is a member of the National Academy of Olives and Oil of Spoleto. He was also a shareholder in the Olive Oil Futures Market (MFAO).

In addition to his involvement in the olive oil sector, Mr. Salvador Alamar is a businessman in the real estate and hospitality sectors, managing various initiatives in both.

Committed to training and the transmission of knowledge, he also works as an external lecturer at various schools and universities, both in Spain and abroad.

Portrait of Salvador Alamar Fernández-Aceytuno

Managing Partner OLEOMECUM, S.L.

Salvador Alamar Fernández-Aceytuno

Salvador Alamar Fernández-Aceytuno is an entrepreneur with a solid track record in the food sector, specializing in vegetable oils and, especially, olive oil. He earned a bachelor's degree in Business Administration from ETEA – Loyola University and has completed his studies at institutions such as the European University, La Sapienza University of Rome, and IE Business School, consolidating an international academic profile focused on strategic management.

Throughout his career, he has held key roles in the commercial field, most notably as Commercial Director of Aceites Toledo, one of the leading companies in the sector. Representing this company, he served on the Board of Directors of ASOLIVA (Spanish Association of the Olive Oil Exporting Industry and Trade) for almost a decade. He has also participated in more than 100 international food fairs, consolidating his global presence. He currently serves on the Olive Oil Sector Roundtable and in other forums, contributing his vision and experience to drive the sector's development.

Currently, he is primarily dedicated to the international marketing of oils, with a primary focus on olive oil, but also with a diversified offering that includes other vegetable oils such as sunflower, rapeseed, safflower, sesame, and a high specialization in avocado oil.

At the same time, Salvador has promoted business initiatives by participating as a partner in other sectors, such as e-commerce, as well as in the real estate and hospitality sectors, consolidating a versatile and constantly evolving business profile.