OUR HISTORY...
The Alamar family has played a crucial role in the development of the vegetable oil sector in Spain, with a strong business tradition dating back to the 19th century. Its origins in the world of olive oil date back to 1883, when Mr. Agustín Alamar Ruiz, at just 8 years old, began working at an olive oil mill, Aceites Mocholí, which would later become his when he married the owner's daughter. On July 12, 1909, Mr. Agustín Alamar received the Gold Medal from King Alfonso XIII for being the leading exporter of Spanish olive oil, consolidating his position as one of the most important figures in the economy of the time. He was also the founder of the iconic brand "La Española" , which would later become one of the most recognized in the olive oil market.
Years later, his son, Marcelino Alamar Mocholí, expanded the family legacy, diversifying the business and incorporating new industries such as rice mills, flour mills, nougat mills (Meivel), and Flan Toledo. After his death, several companies were founded under his family's leadership, including Viuda de Marcelino Alamar, Sociedad Mediterránea de Industria y Comercio, SA, and Transaceite. The latter were led for many years by Salvador Alamar Belloch. "La Española," the family's most prominent brand, achieved great recognition for its quality and flavor, becoming a benchmark both in Spain and abroad. Eventually, the brand was sold to the Guillén family, who continued its expansion and consolidation as one of the most emblematic brands in the world of olive oil.
The story of the Alamar family is a clear example of innovation, leadership, and entrepreneurial vision in one of the most traditional and essential sectors of the Spanish economy, always maintaining a commitment to excellence and quality.
Salvador Alamar de Juan
Salvador Alamar De Juan is a widely recognized figure both nationally and internationally in the olive oil sector. Throughout his distinguished career, he has held key positions in important companies in the sector such as Aceites del Sur, Uteco Castellón, La Masía, and Aceites Toledo, among others. His experience is reflected in his participation in more than 200 international food fairs and in his work as a consultant for prestigious global companies, including the Cargill Group, collaborating with its offices in Japan, Unilever, and Gustav Heess.
In 1996, he founded Aceites Virgenes, SA, a company dedicated to the marketing of extra virgin olive oil, which is the predecessor of the current OLEOMECUM.
A member of the Baena Designation of Origin Tasting Panel since 1999, he serves on the Olive Oil Sectoral Board and is a member of the National Academy of Olives and Oil of Spoleto. He was also a shareholder in the Olive Oil Futures Market (MFAO).
In addition to his involvement in the olive oil sector, Mr. Salvador Alamar is a businessman in the real estate and hospitality sectors, managing various initiatives in both.
Committed to training and the transmission of knowledge, he also works as an external lecturer at various schools and universities, both in Spain and abroad.
Salvador Alamar Fernández-Aceytuno
Salvador Alamar Fernández-Aceytuno is an entrepreneur with a solid track record in the food sector, specializing in vegetable oils and, especially, olive oil. He earned a bachelor's degree in Business Administration from ETEA – Loyola University and has completed his studies at institutions such as the European University, La Sapienza University of Rome, and IE Business School, consolidating an international academic profile focused on strategic management.
Throughout his career, he has held key roles in the commercial field, most notably as Commercial Director of Aceites Toledo, one of the leading companies in the sector. Representing this company, he served on the Board of Directors of ASOLIVA (Spanish Association of the Olive Oil Exporting Industry and Trade) for almost a decade. He has also participated in more than 100 international food fairs, consolidating his global presence. He currently serves on the Olive Oil Sector Roundtable and in other forums, contributing his vision and experience to drive the sector's development.
Currently, it is primarily dedicated to the international marketing of oils, with a primary focus on olive oil, but also with a diversified offering that includes other vegetable oils such as sunflower, rapeseed, safflower, sesame, and a high specialization in avocado oil.
At the same time, Salvador has promoted business initiatives by participating as a partner in other sectors, such as e-commerce, as well as in the real estate and hospitality sectors, consolidating a versatile and constantly evolving business profile.
